ONE SYSTEM.
MARKS SHOWN REDACTED.
FULL FILE ON REQUEST.
SAVED BY FAITH
Designed the full identity system in Procreate — primary interlocked mark, secondary emblem, two wordmarks, neck tag. Built the strategy underneath it: a "Trojan horse" positioning where the drip and the story lead, and the faith message sits underneath rather than on the chest.
Locked a palette system across four style lanes so every future drop stays on-brand without re-litigating the style guide each time.
GUDNEZS
Built a documented camera and lighting language across four fixed positions with color-coded rules tied to content lane — so every video, regardless of who shoots it, comes out looking like the same brand. Wrote a two-layer hook framework (pattern interrupt + personality) used across every script since.
Producing across three standing formats — Brand Discovery, Styling Insights, Fit/Combo — each with its own script structure and platform-specific posting rules across TikTok, Instagram, and YouTube Shorts.
Production Script — Specimen See the documented method+
## SCENE 1 — AWAKE NY HOOK (0–12s) [BOB MARLEY SIDE — TALKING HEAD — CHIN HEIGHT — PURPLE LED] "Awake NY does what Supreme does but the design actually hits different…" *[Direct eye contact. Slight smirk. Lean in like you're telling them something they need to hear.]*
## SCENE 2 — BRAIN DEAD DISCOVERY (12–24s) [MIDDLE — FULL BODY SILHOUETTE — WAIST HEIGHT — WHITE LED] *[Hold up the surreal graphic hoodie. Let it breathe on camera for 2 seconds.]* [DETAIL / HANDHELD — CLOSE-UP ON GRAPHIC — CHEST HEIGHT — WHITE LED] "Brain Dead ain't just dropping clothes — they're a whole gallery operating as a hoodie brand. Surreal graphics. Limited drops. People camp these like they're Supreme." *[Pan across the graphic slowly. Let the detail speak.]* [BOB MARLEY SIDE — TALKING HEAD — CHIN HEIGHT — PURPLE LED] "But it's not hype — it's art first." *[Pause. Let it land.]*
